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Leading underwear brand "Ethika" has collaborated with some of their friends, and some of our favorite artist, athletes. Ethika launched in 2001 founded by Malcolm McCassy and Chairman & CEO Matt Cook. The stylish variations of clothing are designed to fit your personal identity and lifestyle comfortably. Ethika wants their products to be the first thing you put on and last thing you take off at night. The Ethika Familie is really big and some of its members are Meek Mill, Dave East, Danny Garcia, Machine Gun Kelly, Jahlil Beats, T Dot IllDude, All Time Low, and Ben Baller to name a few. Ethika includes products for everyone including men, women, and kids. If you are looking for a stylish collection of various pieces Ethika is definitely the place to go to. To add on to the fashion the Ethika brand also loves music. So much so they released a project of cultural expression titled "RGB". They chose the name based on the "Addictive Color Theory" . [The RGB process consist of three different addictive colors red, green, and blue. The colors are mixed together to form thousands of colors and give life to various images, digital media, TV screens, and more. When the colors aren't mixed they're one dimensional but together they become magical]. So Ethika applied the RGB concept to create the RGB Mixtape project. The project incorporates a mixture of their Ethika Familie and unique rap artist together to create the 11 song mixtape. Each artist also designed an exclusive Signature Ethika Product to accompany the project. So check out the track list and listen to the mixtape .
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There's an African Proverb that says a "Roaring lion kills no game". In other words you can't achieve anything by just sitting around doing nothing. The following men decided to make things happen and picked up their pen. Artist Lin Manuel, Nas, Dave East, and Aloe Blacc all chose to use their ink and voice to tell their stories to the world. Their new song "Wrote My Way Out" which will be featured on the The Hamilton Mixtape weighs in on their personal lives and how writing their thoughts and sharing their thoughts, and ideas on tracks changed their lives forever. Listen to the song below and look out for the official mixtape release.
The long awaited single from Harlem's own Knocka "Get Money & Stay Out The Way " featuring Wave Blaze And Dave East is here. After weeks of snippets on Instagram and Facebook the turned up record has finally been released. The song is definitely lit and you already know how YNTO does it. So check out the record below and make sure you share it on social media. Also if you like the song upload a video of you rocking out to it with the #KnockaYNTO #GMSTOW . Stay tuned for updates on Knocka's upcoming mixtape "Black Flag 4".
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