THE MOGUL MINUTE
THE MOGUL MINUTE : SPARK, SHINE, AND PARTY WITH PIXMOB ( INTERVIEW WITH DIGITAL MARKETING SPECIALIST SYLVAIN OTTLE ) ( THE MOGUL GIRL)
PixMob is an amazing innovative and genius company. I was introduced to PixMob two years ago at Oprah's "Life You Want Tour" in Washington, D.C. The experience was unforgettable and I couldn't stop talking about the interactive wrist band to my family, friends, and associates. After getting in touch with the Director of Marketing & Communications Laeitia Bedout, and interviewing Commercial Director Jean Olivier Dalphond let's just say I fell in love with the whole idea of PixMob and their mission to connect infuse, light, creativity, technology and social media with giant crowds. The beautifully talented Taylor Swift incorporated PixMob into her 1989 World Tour. If you didn't get to attend maybe you watched her performance on the Grammy's a few weeks ago .The audience had glowing PixMob wristbands as they jammed out to Taylor's opening performance. Taylor Swift's 1989 World Tour consisted of 84 shows, 86 guest, stars, 54 cities, and 10 countries and guess what everyone whom attended was wearing a PixMob wristband. I attended the Philadelphia show at Financial Field with my family and there were 50,000 people in attendance. Not only were the lights beautifully in sync with Taylor's rock star performance but everyone loved the multiple color effects of the the wrist bands. I had the amazing opportunity to meet PixMob Project Manager Sophie Blondeau at the show. It's official if you all haven't noticed I love PixMob and the products and their consistency and innovative new ideas. PixMob just launched their new project "Spark by Pix Mob".
PixMob has created countless immersive experiences world wide, connecting audiences directly to the show with pulsating lights in sync with the sound. Participants become a part of each uniquely designed event. For the first time, PixMob brings these tools to you, putting the control completely into your hands and letting you create such unforgettable interactive experiences for your guest.
Now it's official you can have PixMob in your home or throw a party in which you control the lights and effects. How cool is that?
I reviewed the products and I am 1000% sure not only will you love it and become a triple PixMob fan but you'll you become a PixMob love for life. Sitting in my home using my iPhone to control my PixMob wristband is one of the coolest experiences ever . I interviewed Digital Marketing Specialist Sylvain Ottle all about "Spark" . So check it out below
1.) The Mogul Girl : Why did PixMob decide to create the Spark App?
Sylvain Ottle : Fill the smaller event gaps. We were mainly working with organizations requesting 10K wrist bands and more. The focus was to be able to offer the product for smaller events and make the PixMob experience more accessible for personal gatherings - weddings, family parties, celebrations, smaller corporate event . People can now control and create their own experience. Take connectivity to a whole new level.
2.) The Mogul Girl : Technology is changing everyday what plans do you have for PixMob?
Sylvain Ottle :
- Wearable technology and internet of things are what we are diving into.
-Move towards more bi- directional interaction between audience and performer as well as between people in the crowd.
-A lot is going to come up this year in terms of fun and new products but we will keep it a surprise a little bit longer. We will keep you guys posted.
3.) The Mogul Girl : What's your favorite thing about Spark App?
Sylvain Ottle : Spark uses blue tooth technology instead of infrared ( bigger events technology) . We are able to provide a IOS app to control your own light show. Which makes our experience accessible to a smaller crowd.
4.) What was your first PixMob experience?
Sylvain Ottle : The Superbowl- Halftime show was my first PixMob experience and what a great memory.
5.) The Mogul Girl : Do you have a particular place, event, or artist you want to see incorporate PixMob into their set?
Sylvain Ottle : Difficult question as we have been working already with a lot of great artists and companies. Personally being a French immigrant in QC, I would like to see a project involving Helico drop from the Eiffel Tower.
6.) The Mogul Girl: You are a business man what are some important business tips that one should keep in mind?
Sylvain Ottle : Keep improving our core technology. That is what PixMob values most. Always trying to be ahead of our competitor and clients wishes/ requests. And foremost provide the best user experience we can. Always create a new wow factor.
7.)What's your biggest dream for PixMob?
Sylvain Ottle : That's related to question 5.
8.) The Mogul Girl : What if the batteries go out in the wrist band can they be used with Spark App again?
Sylvain Ottle : Yes, you can change the battery and use it all over again. Our wristband have a 3-4 hour capabilities at full solid colors and up to 6hrs using lighter effects .
9.) The Mogul Girl : Whats your favorite color ?
Sylvain Ottle : I would say the shimmer effect and using light blue color.
10.) The Mogul Girl : Is there anything special you want The Mogul Minute readers to know ?
Sylvain Ottle : You will be able to control your Bluetooth-enabled LED wristbands with the PixMob SPARK app either by letting the app do all the work in AUTOMATIC mode while you enjoy the party with your guests, or taking full control of all the effects in MANUAL mode.
* Automatic: In this beat-responsive mode you can simply play music directly
from you device or place it in front of your sound system's speakers. After
selecting three of your favourite colours (millions of colours available) watch
everyone’s wristband magically light up to the beat.
* Manual: If you enjoy being in complete control of your show, this highly
responsive manual mode is for you. By changing the colour, effect, and
chance you can create stunning light shows that your guests will never
forget. Effects: Solid, strobe, pulse
11. ) The Mogul Girl : What do you love the most about PIXMOB ?
Sylvain Ottle : The PixMob team and workmates are what makes our life at work incredible. PixMob is all about working efficiently with having fun.
Huge shoutout to PixMob everyone from the company I've come in contact with ha been amazing and so passionate. I'm so excited and can't wait to see what's next. Congrats PixMob on the launch of Spark.
Instagram videos of me testing out the Spark App / wristbands