THE MOGUL MINUTE : BUSINESS IS BUSINESS IN THE RAP GAME , MAJOR LESSON FROM JERMAINE DUPRI (THE MOGUL GIRL)
The Rap Game is getting intense. We are two weeks away from the finale. Every week Jermaine Dupri had each of the young artist complete a task. For week six Jermaine Dupri had the kids and their parent/managers complete a marketing challenge. How ever the boss switched up the game . Jermaine Dupri switched managers for each artist. Papa Luis was matched with Miss Mulatto. Precious Peach teamed with Lil Niqo. Young Lyric was placed with Nique. Mitchell was teamed with Lil Poopy and Shayne linked with Supa Peach. This episode was super interesting because each parent wants their child to win. However Jermaine let them know that they had to set their personal feelings aside because business is business.He let them know that sales as an artist are highly important. He also told them that marketing is key and it's based on a business relationship with the artist and
the managers . It has to be on point in order to succeed. For the first part of the marketing challenge Jermaine scheduled them to meet to executive marketing consultant Shant Das and Jny Flowers. So with the switch up of talent and managers it was kind of test because the managers had to represent a new artist. Out of all the representation Nique and Mitchell represented their artist the best. It was rather awkward that the other managers didn't rep their artist properly. For the second part of the challenge J.D had them all come to Greenbriar Mall. He informed them that they had to get people to sing up or his website www.Global14.com and follow them ( which just hit over 50k members) . He emphasized how important social media is and that numbers count big time in the business. So they were off to races. So the talent and their managers were informing people around the mall about who they are and that they needed their support. Young Lyric definitely is coming out her shell she was very lively and serious about her tast. After this challenge Jermaine totaled the score of likes and sign ups and based their spot on his list solely on the numbers. As J.D said "Teamwork makes the dream work". So his HIT LIST for week 6 went like this
1.Lil Niqo/ Miss Mulatto
So are you ready? We're two weeks away! The Rap Game is about hustling. You have to go hard, not give up, and put personal feelings aside and get straight to business .