THE MOGUL MINUTE : FOUNDERS OF KARMALOOP AND UPSCALEHYPE PARTNER WITH SILICON VALLEY VETERANS TO LAUNCH THE NEXT - GENERATION OF MEN'S GENERATION OF MEN'S FASHION AND STYLE SHOPPING EXPERIENCE IN CURATEURS.COM ( THE MOGUL GIRL)
Curateurs.com to become the leading fashion discovery
and lifestyle website for men where influencers & celebrities reveal their style.
(Los Angeles, CA – June 2, 2016) – Today fashion and style entrepreneurs, Greg Selkoe, Allen and Kyle Onyia, partner with Silicon Valley veterans, Dr. Paul Judge and Cedric J. Rogers to announce the launch of their joint venture, Curatuers.com. Curateurs is a revolutionary new website for men’s fashion which aims to be the go-to place to purchase exclusive items curated by the world’s most sought after influencers and celebrities.
By showcasing fashion from your favorite style influencers and today’s hottest celebrities, Curateurs combines the power of celebrity influence with technology, but in an authentic way not yet seen before. How? Not only will top celebrities showcase some of their favorite limited edition items and brands, but they will allow users to buy items straight out of their personal closets and private collections creating a one of-a-kind entertaining shopping experience that directly reflects their personal lifestyle. And because of this unique opportunity, most products are available at Curateurs.com and nowhere else.
“We want to provide our customers with hard to find expertly curated stuff ,” says co-founder, Greg Selkoe. “There has been a lack of innovation in the fashion shopping experience, especially for men,” adds Dr. Paul Judge, Chairman, Curateurs. “Paul and I began reaching out to our contacts in the influencer and celebrity community. The resounding response was, ‘yes we want to share our lifestyle’ and ‘yes we have what amounts to billions in goods to sell or products we love.’ We knew we were onto something big!” continues Greg.
How it works: The Curateurs’ team scours the globe to find the best cultural influencers. The focus is on style and substance not just fame. The invited “Curateur” is interviewed and talks passionately about the products they have picked. Then the website showcases photos and videos of Curateur style looks and provides a community platform where users can discuss said looks, save favorites to style boards, and/or buy them, creating a blend of content, community, and commerce.
Dr. Judge comments, “Everyone wants to be cool particularly our demographic. The great thing about Curateurs is that it has everything from the expensive Sotheby’s like pieces such as Ryan Leslie’s Grand Piano to street wear like Jeff Staple’s Staple Pigeon brand.” Greg adds, “the thread that ties all the products together is that they are all authentically part of the influencers lifestyle.”
The founders of Curateurs have had significant successas in both fashion and technology. Greg Selkoe was founder of Karmaloop, a leading men’s e-commerce company that grew to $100 million in annual sales. Allen and Kyle Onyia are founders of UpscaleHype, a high-end lifestyle online magazine that focuses on what celebrities wear. Cedric J. Rogers is a 10-year Apple veteran and Dr. Paul Judge, has been co-founder and executive at several successful technology companies including CipherTrust, Purewire, Barracuda, Pindrop and Luma. The newest team member Steve Birkhold, a 30-year veteran of the fashion industry having served as the CEO of Bebe and Lacoste, along with a 10-year tenure at VF recently came on board to add more fire power to an already formidable team.
The list of celebs already on board is quite impressive and grows daily. The first 3 Curateurs for launch are: designer Jeff Staple, one of Hip-Hop’s biggest rising stars A$AP Ferg, and Grammy Award Winner, Ryan Leslie. Future Curateurs include: The Chainsmokers, Jerry Lorenzo from Fear of God, Raekwon, Nipsey Hussle and GEazy, to name a just a few.
Curateurs, which targets the highly lucrative young male, 18-34, fashion forward demographic (according to Ad-Age this group spends over $200 billion dollars annually on consumer products), boasts over 200,000 users, 80 celebrities committed, and some of the world’s top fashion brands since its beta launch. The first three influencers featured on Curateurs include designer Jeff Staple, hip-hop rising star A$AP Ferg, and Grammy Award winner Ryan Leslie.
About Dr. Paul Judge:
Dr. Paul Judge is one of the top technology entrepreneurs in the country. He was CTO at Cipher Trust (acquired $270m), Secure Computing (acquired $465m), and Pure Wire (acquired). He was Chief Research Officer at Barracuda Networks (IPO). He also is the Co-Founder of Pindrop and Luma. He holds a PHD and MS from Georgia Tech and BS from Morehouse College.
About Greg Selkoe:
Greg Selkoe is the founder and former CEO of Karmaloop. In the 15 years Greg was CEO the site did in aggregate close to 1B in lifetime sales. He grew from $0 to $140m in gross annual sales at its peak an more than three million monthly unique visitors. In 2012 he won Ernst and Young Entrepreneur of the Year Award in e-commerce category. He has an MPP from Harvard and BA from Rollins College.
About Cedric J. Rogers:
Cedric J. Rogers has spent a decade at Apple helping build community and mobile applications. He is the Co-Founder of Higher Altitude Inc. and Prizm app. He has a MBA from Emory University Goizueta Business School and a BS in Electrical Engineering from North Carolina A&T State University.
For further information, please visit: www.curateurs.com
Connect on social: @curateurs
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