THE MOGUL MINUTE : SURVIVING #THISTHINGCALLEDLIFE (AUGUST ALSINA RELEASES #TTCL TRAILER)

We all are trying to survive this thing called life. Whether old, young, rich or poor we all face daily challenges just trying to make it, to be happy, to be free of the heartache and pain. However are we every really free? Does the bull crap ever stop? The upcoming sophomore album "This Thing Called Life" by August Alsina is going to high light exactly what we're all thinking. August just released the "This Thing Called Life" trailer tonight. Watching it  I teared up even though its 1:24 (he covered a lot in the trailer). When an artist puts out content that you can relate to , it goes beyond just posting or reading an article it gets to your heart, your emotions, and your thoughts. The trailer shows August in various scenes tossing and turning in bed, in the bathroom with full and empty pill bottles, viewing the streets from his window, a policemen standing over him with a gun, and him frustrated and throwing his plaque. Meanwhile the voice over you hear are his inner thoughts. The ones you seems to miss by his infamous smile in Instagram pictures. Truth is you never know what someone is thinking or going through that's why we shouldn't judge, The truth also is is that we have to speak up how we feel. Could you relate to the scenes and thoughts in this trailer? How many nights have you stayed up just thinking about things changing for the better? Have you ever doubted God's love? Have you ever thought enough was enough? Realized money just might not change the pain in our hearts or the people and situations around us ? Yeah I think we've all been there. I definitely think this album is going to be deep, honest, and a straight forward message. August even touched on "Who is policing the police?" in this trailer. We all are resonating on that due to the constant murders of African Americans by police. No matter what age the question of "What's next"? always floats around in our minds. Trusting God, believing, and continuing to survive  regardless of the let downs is all that matters. Yes this Thing Called Life is a trip and we may never understand why things are the way they are. However, our purpose is to get through it . In an old Hot 97 interview I heard August say  "I know that I'm hustla, I know that I'm a grinder and I know that I'm gone pray each and everyday and I'm gone be wherever God put me." That quote is so true.  August definitely is a hustler and a grinder and in "This Thing Called Life" no matter what trials and tribulations he faces he'll continue to grind and pray. "Thing Thing Called Life" album releases 12.11.2015. Watch the trailer below and get his single "Song Cry"(Here) . This album trailer visual is attention grabbing  and definitely builds up the anticipation for the album and videos. August Alsina , Payne Lindsey , and the crew  did an awesome job .

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Concept :August Alsina
Director Of Photography : Kristina Zuniga
Producer : Dylan Harrington & Payne Lindsay
Stylist : Renaldo Nehimiah
Editor : Payne Lindsay
Assistant Camera : Austin English
Executive Producer : Henry Lee and Donald "D-Day" Albright
Production Company: Monokrom