THE MOGUL MINUTE : TAYLOR SWIFT IS A STAR IN THE PIXMOB GALAXY BY THE MOGUL GIRL

6/24/2015

    On June 12, 2015 50,000 Swifties filed the Lincoln Financial Field in Philadelphia for Taylor Swift's 1989 World Tour. The first of two sold out shows. There were tons of smiles, cute costumes, matching 1989 Taylor shirts, dancing and limitless screams and singing from her fans. Taylor put on an excellent show. She performed some of your 1989 favorites such as Blank Space, Bad Blood, New York, Clean, Style and of course her award winning iHeart Radio Song Of The Year "Shake It Off". Taylor also had multiple positive messages for her audience. She informed us all that "You are not going nowhere just because you haven't gotten there yet " and how important it is to not give up on your dreams.
     Taylor had beautiful costume and set changes. Her stage added such a cool feature to her show. It turned 360 degrees and brought her super close to her fans. She also shared videos of her cats and friends and even brought her girlfriends out on stage including a surprise performance of "Cool Kids" with Echosmith. Taylor always knows how to have a fun time. To add even more spice and flare to her 1989 Tour she joined forces with PixMob. PixMob produces wearable LED wireless technology that transforms objects into pixels. Everyone at Taylor's concert world wide received a PixMob wrist band upon entry to the show. I absolutely adore PixMob's products so I was super excited to wear one at the the concert. This special wristband designed specifically for Taylor changed multiple colors throughout the show .
    The audience was filled of array of purple, blue, orange, green, pink, and yellow. How cool is it that 2.5 million wristbands will be given to tour goers world wide via (Asia, USA, Canada, Europe, and Australia) ? The show started in Tokyo with 50,000 wristbands and is set to have 70,000 in her upcoming tour in Sydney. To enhance the crowds experience PixMob used two groups to program different effects in the crowd. The effects were amazing including shimmers, strobe, pulses with RGB colors ( in other words the wristbands can light up in as many colors as you could imagine). Taylor's 1989 Tour is a must see. The show runs until September so you'll have an opportunity to party with Taylor and PixMob. I wish I could party with Taylor and PixMob all the time. Taylor's 1989 album is currently available in stores and on iTunes . PixMob has so many big things in the works. You definitely want to stay tuned to what this phenomenal company is up to. They have worked in over 25 countries. They've also teamed up with 250 various shows before Taylor Swift's tour. So that's one million before the tour and four million after the tour. So if PixMob counts all their projects, five million people will have lived the PixMob experience. You can get tickets to Taylor Swift's 1989 Tour (here) and for more on PixMob visit www.pixmob.com . Also check out my interview with Commercial Director Jean Olivier Dalphond (Here) . Huge mogul shoutout to PixMob and all the wonderful members that have built such an amazing company ! Can't wait to see what's next. Taylor is a beautiful performer, and writer. She definitely shined bright in the middle of the PixMob Galaxy of lights. The show ended with breath taking fireworks over Lincoln Financial Field . If you adore your wristbands which I know you do there is an instructional video on how to change the batteries on YouTube (here) . Don't miss out on Taylor Swift and PixMob girls and guys!!! You have to live this experience. Become apart of the PixMob Galaxy !

@taylorswift Is So Awesome ❤❤ #1989WorldTour #1989WorldTourPhilly #TaylorSwift @PixMob #PixMob #ShakeItOff #Swiftie #1989TourPhilly #Swifties